Hatch is a creative experience company founded by Jen Wynn in 2018. Hatch is built on creating memorable experiences for clients, enabling them to simply enjoy their event rather than stressing about the details. Jen needed a logo and branding for the company that reflected her personality and vision. Much of the design process was collaborative. Most of the process felt serendipitous, as sometimes when you're on the right path, things fall into place.
Jen is as bubbly and caring of a person as you could imagine. Her love of surprises and giving sparked the idea to create a business where she can spread joy and take the worry out of planning events. If you're looking for event inspiration or someone to help you make it happen, check out Hatch at imaginehatch.co
The Hatch logo was developed as the business took shape. It was important that the logo be fun and unique. The letters are hand drawn and their quirkiness paired with the variable line width ties the look together.
The tagline "Imagine the possibilities" came about and we immediately loved bring the word "imagine" into the brand. Jen's business plan is to provide endless ideas and possibilities for her clients and their events. From Chick's Weekend to Pet Parties, the limit does not exist. The tagline fit perfectly into the branding, and it was another reminder that we were on the right path towards creating a special identity for a very special business.
Although Jen's go-to color is grey, we livened up the brand colors with inspiration from her home office where the planning and magic happen. The peach and teal, contrasting warm and cool, help balance the brand identity.
Watercolor confetti was originally created for the business cards, but has been incorporated into an email signature and can easily be used on social media posts and print outs.
Incorporating the confetti pattern from the business cards, the email signature design is lively and a first glimpse into the whimsical brand of Hatch.
The Hatch business cards reflect the fun, whimsical personality of the business.