BEFORE


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Original Logo

ProspectPDX, founded in 2013 by Stacey Dycus, decided to drop the PDX in their name and give their branding an updated look. We traded in the bright colors for a sleek, modern brand that will stand the test of time.

 

AFTER


Logo

The new logo is a sleek, modern revision of elements from the original logo.

 

Alternate Logos

 

 
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Mark

The spyglass can be used with the logo as well as on its own. The updated mark is more detailed than the original, with a professional and refined aesthetic.

 

 

Colors

The brand colors were inspired by the teal and orange color scheme of ProspectPDX's original logo. The palette has a range of options for uses, with the logo primarily represented in the dark blue. 

 
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