project BRIEF


Hollywood's Original Shirley Temple Soda Pop

A local favorite, Shirley Temple Soda Pop was in the market for a brand redesign. The original brand featured bright, neon magenta and a cool teal. Although the client decided to hold off on implementing the design, our team moved forward and developed concepts based on the client's needs for future implementation.

While many people grew up drinking Shirley Temples, the company's market today (children and teens) are no longer familiar with this classic beverage. The redesign was intended to engage the market, educate kids about the product, and remind them to "Be Original" like Shirley Temple herself.

 

OLD LABEL

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redesign


LABEL

Our team developed an illustration based redesign for the packaging that would engage the kids with fun, inclusive illustrations.

 

packaging

 
 

social media

While the company did not move forward with the redesign, we still developed potential social media content. The color blocks would focus on relating to today's kids and teenagers, featuring fun activities that make each child unique.

 
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